With cutting edge sensory technology, Polo Ralph Lauren’s store window has also becomes a virtual store. Breaking newer grounds in the store window display style, you can now shop with the click of your fingers. Just like the regular store windows, it shows the merchandise available in the store. The purveyor of classy apparel, accessories, fragrances and eyewear has installed a giant computer like screen just outside their London store. This enables you to shop at anytime of the day or night……you don’t have to rush before the store’s closing time. If you don't want to purchase right then, you can send the information to yourself via e-mail and complete the transaction at home. Boris Becker, Ralph Lauren's brand ambassador and Wimbledon tennis champion, demonstrated the "window shopping" screen, which guides shoppers through the brand's Wimbledon line and shows video tennis clips.
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